Bruce Sterling on shaping things
In his speech at the Innovationsforum Interaktionsdesign in Potsdam, Germany in Mai 2007 as well as in his 2005 book "shaping things" Bruce Sterling proposes a whole different perspective on "things". Traceable, searchable things for reduced cognitive load and less opportunity cost. More than two years later, these days when Google launched the all famous Navigator app for Android phones this becomes even more relevant.
I can also warmly suggest his blog beyond the beyond for wired.com